Pompeii Brand: Madrid's Walking Culture Label

Pompeii Brand — From a Van in Madrid to a Full Lifestyle Label

Pompeii Brand started in 2014 when four college friends in Madrid pooled €18,000 and Googled "how to make shoes." Cosme, Nacho, Jaime, and Jorge sold their first sneakers out of a van. Twelve years later, Pompeii operates five stores across Spain, moves over 70,000 units a year, and has expanded from footwear into a complete streetwear line. Bloomberg profiled them. The origin story stuck because it was real.

What Pompeii Stands For

The brand's tagline — "We Champion Walking" — sounds simple. The idea behind it runs deeper: walking as constant movement of soul, body, and mind. Pompeii builds product for people who move through cities on foot. The sneakers remain the core: comfortable, well-made, accessible in price. The clothing follows the same logic — street-elegant pieces that work whether you're crossing a plaza or catching a train.

The quality is real, the prices stay reasonable, the designs avoid both minimalist boredom and graphic overload. Jackets, jeans, hoodies, and tees carry the same Spanish warmth that runs through the brand's identity. Named after a song one founder was learning on guitar, not after the ancient city — though the connection to something preserved and rediscovered fits.

Shop Pompeii Brand in Belgium

Hympala stocks the full Pompeii Brand collection — one of the few Belgian retailers carrying the Madrid label. Available in-store at Minderbroedersstraat 7, Hasselt, and online. The jackets and Kite sneakers are consistent favorites.

Pair Pompeii with Gramicci for outdoor-influenced pieces or Goodies Sportive for another European independent. Check all footwear at Hympala for the sneaker range.

Explore Pompeii at pompeiibrand.com or on Instagram.