Be Yourself, Be Different, Be Kind, Be Respectful, Be Strong, BeWider.
Rooted in 90s energy, underground dance floors, and the raw creativity of street culture, a new denim story begins.
After earning his stripes at Central Saint Martins and over a decade designing at Weekday and Cheap Monday, Peter Jansson launches his own vision: BeWider.
A single cut. Unisex. Your rules. Wear it how you live.
