Brands

adidas Originals is the archive side of adidas, the German brand Adi Dassler registered in Herzogenaurach in 1949. Think Superstar with its rubber shell toe, first worn on basketball courts in 1969, and the trefoil logo from the early seventies. Classic shapes, made for every day.

Arbor Antwerp is a Belgian label from Antwerp, founded in 2019. Heavy tees of 290 to 300 gsm organic cotton, boxy and oversized, with embroidery up front and a print on the back. Knitwear too. Their line is simple: buy less, but better.

BeWider is a denim brand from Stockholm, started by Peter Jansson after years of designing for Weekday and Cheap Monday. It's all about the leg: Super Loose, Giant, Wide, Bootcut and Straight. Inspired by the nineties techno underground. Pick your width.

Bisous Skateboards started in Montpellier in 2017. A French skate brand that leans on eighties and nineties skating, music and the easy Mediterranean side of the south of France. Pieces are made in France and Portugal, and the brand has teamed up with Element and J.M. Weston.

Boiler Room began in London in 2010, filming DJ sets up close and streaming them to the world. In 2020 it launched its first clothing for its tenth birthday, with artist tees by Mowalola and Juliana Huxtable. Since then: seasonal drops and collabs with Umbro.

Champion started in 1919 as Knickerbocker Knitting Mills in Rochester, New York. In 1938 it patented Reverse Weave: fleece cut across the grain so it shrinks less in the wash. That's why their sweats keep their shape. Champion also says it made the first hooded sweatshirt, for athletes on the sideline.

Clarks has made shoes in Street, Somerset since 1825. The Originals line is about two shoes: the Desert Boot, designed by Nathan Clark in 1950 after the suede boots officers bought in Cairo, and the Wallabee from 1967, based on a moccasin. Suede uppers, crepe soles, made to be worn in.

Diesel was founded by Renzo Rosso in Molvena, Italy, in 1978, and still works from nearby Breganze. Denim is the core: washes, rips and treatments that push what jeans can look like. Around that: tees, knitwear and accessories.

Eco Shades is a Danish eyewear brand, founded in 2021. Frames and lenses are made from recycled plastics, the lenses are category 3 with UV400 protection and the hinges have five barrels. Even the pouch is woven from recycled PET. Sunglasses for every day, minus the new plastic.

Fred Perry was founded in 1952 by the tennis player of the same name. The first shirt was a white knitted cotton pique polo, launched at Wimbledon that year, with the laurel wreath on the chest. Twin-tipped collars and cuffs followed. Some pieces are still made in Leicester.

Freeter Studio is an Amsterdam creative studio with roots in fashion and retail. The name comes from the Japanese freeter: someone who lives outside the nine-to-five. That idea runs through the clothing, made next to projects for brands like Vans and EDWIN.

Goodies Sportive calls its style Athleisure pour le Quartier. Shaped by rap, street culture and old sportswear, with Pegasus as its symbol. The brand is run from Portugal and most pieces are made there: polos, knits, ringer tees and tracksuit pants.

Gramicci was born in 1982 in a garage in Ventura, California, when climber Mike Graham made the first real climbing shorts. Two details stuck: a diamond-shaped gusset in the crotch for free movement and a webbing belt built into the waistband. Same idea today in the G-Pants and shorts.

Hi-Tec was founded in 1974 by Frank van Wezel in Shoeburyness, England, starting with a light squash shoe. In 1981 came the Silver Shadow running shoe, later the Magnum boot. Today the brand works from Amsterdam and brings those sporty archive shapes back.

Hympala is our own label, born in our store in Hasselt. Small drops instead of big seasons, built on the pieces we want on our own shelves: good basics, graphics with a story and collabs with friends of the shop, like Hympala x Champion.

Kangol was founded in Cumbria, England, in 1938 by Jacques Spreiregen and supplied berets to the British forces during the war. Later came the Bermuda bucket hat in furgora, an angora blend, and in 1983 the kangaroo logo. Headwear first, still.

Mizuno started in Osaka in 1906, founded by the brothers Rihachi and Rizo Mizuno. Its Sportstyle line brings running shoes from the archive to the street. The Wave Rider first came out in 1998 with Mizuno's Wave technology; models like the Wave Prophecy and MXR follow.

New Amsterdam Surf Association was founded in Amsterdam in 2018 by Paul Zeper, a former windsurfer. The idea: bring surfing to the city. Work trousers, shirts and puffers padded with recycled plastic bottles, made for cold water and city streets alike.

New Era was founded in Buffalo, New York, in 1920. In 1954 it shaped the 59FIFTY, the fitted cap that is still the reference. Since 1993 New Era has made the on-field caps for every Major League Baseball team. Fitted, snapback or adjustable: pick your team and your size.

No Problemo started as a slogan of London label Aries, founded by Sofia Prantera and Fergus Purcell. In 2024 it became its own label, opening with Area 001: crewnecks, zip-ups and tees with an alien and UFO theme. Genderless cuts, a lighter take on the Aries world.

OAMC was founded in 2013 by Luke Meier and Arnaud Faeh, designed in Paris and developed in Milan. The Peacemaker began in 2016 as a staff jacket: a new take on the US Army M-65 quilted liner, with OAMC stitched on the front and PEACEMAKER in tackle twill on the back.

Obey Clothing was founded in 2001 by street artist Shepard Fairey. The imagery goes back to his 1989 Andre the Giant sticker campaign, the name to the film They Live. Graphic tees and sweats that carry his artwork from the street to the shop floor.

Pompeii was founded in May 2014 by a group of friends in their early twenties who grew up between southern England and Madrid. It started with sneakers: the Higby is a vulcanized canvas shoe made in Spain. Today the line also covers clothing, in what they call refined streetwear.

Taion is Japanese for body temperature. The brand, founded in 2016, makes light inner down: vests and jackets thin enough to wear under a coat, or alone on milder days. Down-proof thread, a water-repellent shell and an inner coating that keeps the down inside.

Tommy Jeans is the denim line of Tommy Hilfiger, the brand founded in New York in 1985. In 2018 the original Tommy Jeans label came back, flag logo and all. Relaxed jeans, sweats and tees with a nineties American feel.

TwoJeys was founded in Barcelona in 2019 by Joan Margarit and Biel Juste, who put the first necklaces together by hand. Today: chunky chains, rings and bangles in 925 sterling silver, plus apparel. Stores in Barcelona, Madrid, Paris and London.

Umbro was founded in 1924 in Wilmslow, Cheshire, by brothers Harold and Wallace Humphreys. The name? Humphreys Brothers, cut short. England won the 1966 World Cup in Umbro kits, and the double diamond logo still stands for football first.