Obey at Hympala

Obey grew out of a sticker campaign. In 1989, as a student at the Rhode Island School of Design, Shepard Fairey started “Andre the Giant Has a Posse”. More than 10 million stickers later, it had turned into a clothing brand. Fairey also made the Obama “Hope” poster.

The clothes borrow from punk, skateboarding, Russian Constructivist posters, military clothing and workwear. The graphic tees reference social movements and independent art. Beyond the tees there are hoodies, jackets, denim and pants, and the brand has held GOTS certification for its sourcing since 2015.

Obey has been on our rail since we opened, and the graphic tees still hang at the front. You'll find the Obey collection in the store at Minderbroedersstraat 7 and online. For more graphic tees, see our t-shirts.