Goodies Sportive at Hympala

Goodies Sportive is a small European label, started by a group of designers who met in the Middle East and spent years working behind the scenes for other brands. Their tagline is “Athleisure pour le quartier”: sportswear for your neighbourhood.

The collections look back to 90s sportswear. Sweaters, crewnecks, tees and knitwear in relaxed fits, with playful graphics. The knitwear is where they stand out, with retro patterns and colours that reference anything from Lady Diana's off-duty wardrobe to 90s football.

They work in small drops and don't spend money on ads or influencers. “Good quality is the best marketing tool,” as they put it. We like that approach, and you can see it in the fabrics and the details.

We carry the Goodies Sportive collection in the store at Minderbroedersstraat 7 and online. The knitwear and crewnecks have become some of our steadiest sellers. If you like Goodies, have a look at Arbor Antwerp and Pompeii Brand too.