Born in Barcelona in 2019, Nude Project was launched by two young creatives from Madrid, Bruno Casanovas and Àlex Benlloch, cutting their teeth in a dorm room with just €600. Their impulsive pivot from bikinis to streetwear was fueled by a shared hunger for self‑expression and art. What started modestly became one of Spain’s fastest-growing labels.
Creator culture at its core, guided by the mantra: “by artists, for artists". The brand’s identity is shaped by creator-led storytelling across multimedia channels, podcasts, drops, raffles, and campaigns that resonate deeply with their audience. Collaborations with names like Playboy and cultural figures elevate the narrative beyond clothing into a cultural platform. Expect essentials crafted with intention. Oversize hoodies, sculpted tees, relaxed cargo pants, and branded accessories.
We’re proud to be the only official retailer in Europe carrying Nude Project, giving you direct access to their drops, forward‑thinking designs, and storytelling firsthand. Nude Project lives through its loyal community. From viral giveaways (like lifelong wardrobes for lucky entrants) to live events and immersive pop‑ups across Spain and Europe, everything is part of building shared energy.
